Top Social Media Marketing tools you need [2019]

Are your social media campaigns up-level? If you want your social media marketing to be effective and success, you need to invest in right tools to manage and optimize your posts.

In this post, you will see top marketing tools that will take your social media marketing to next level.

Now-a-days social medial marketing playing vital role for every business. It is one of the most cost-effective online marketing strategies.

If you want to scale your social media campaigns, simply you cant do it without some important marketing tools. These tools help you to find more content to share, schedule your posts, measure and analyze the effectiveness of your campaigns.


Buffer Landing Page Image

Buffer is one of the most effective social media marketing tool online. Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.

Their vision is – “to build the simplest and most powerful social media tool, and to set the bar for great customer support.”

Sprout Social

Sprout Social Image

Sprout Social is another marketing tool, which centralizes all of your social activity to help you gain efficiency and final results.

You can schedule posts for all of your accounts from one box (similar to several other tools), which are then placed in a shared content calendar where you and your team can review and edit all of the upcoming updates. You can also get pretty good analytics reports for Twitter, Facebook and Instagram but one of the features that makes it stand out is that you can also review each of your team member’s activity and engagement.


Hootsuite is probably the best-known social media marketing tool on the market, but also one of the most criticized. In the beginning, Hootsuite was the answer to all marketers’ prayers; now, though, more and more are sharing their grievances with the popular dashboard, from its add-on analytics to the price of its Pro and business plans as you add more team members.

Hootsuite Page Image

With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.


Oktopost is a social media management tool specifically designed for B2B companies. It allows you to schedule your content, measure its effectiveness, curate content to share and listen to the social conversations that are important for your business. It even helps you to manage large social media teams.

You can use Oktopost to easily monitor keywords, mentions of your brand, company pages and more, in a similar way to Hootsuite. It also has a Social Inbox where you can see every comment from all of your social accounts in one place.

Agora pulse

Agora pulse is a simple and affordable marketing tool. It’s dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

It has all the basic scheduling and analytics features, and you can also run contests, quizzes and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. It you want to try it, they offer a free trial.

Tail Wind

Tailwind is a social media marketing tool for the visual marketer who uses Instagram and Pinterest.

On Pinterest, you can pin to multiple boards at once, bulk upload, and schedule posts with the drag-and-drop calendar. If you want to give it a spin, you can try it out for free.

Tailwind also helps post pins better, by automatically optimizing your pinning schedule based on your audience. You also get detailed analytics so you know which content works best and which doesn’t.

The Instagram features will be coming soon and Tailwind promise similar features to the Pinterest ones – remains to be seen how well it will work.


MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.

On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.


MeetEdgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category, schedule your content by category, and then Edgar will automatically go through and post your content from each category. Once it’s gone through all of your scheduled posts, it will start recycling the older updates.

What people like about Edgar is that it automates social media post creation and scheduling in a clever way. Instead of simply posting your social media posts several times, it recycles your library of content according to the categories.

Author: Mallika B

Freelance graphic designer, blogger. Create wordpress websites, design logos and brand identity.

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