Five effective principles of Logo Design

Now a days every business needs an identity to reach public effectively. There are multiple factors to be considered before making a brand identity to the business. Logo helps to identify the business quickly.

We have so many brands running since decades. We love them and identify them by just looking at their logos. That much impact will create a logo for any business. So, logo design is also an important factor for any kind of business.

In simple words…

Logo design is an art made by combining letters and images, only an image or only with letters. Logo itself portrays your business.

To design a remarkable logo, there are certain principles to follow. Here I have mentioned few important principles with description.


A simple logo design allows for easy recognition. Simple logo design also looks to be versatile & memorable. Good logos feature something unique without being overdrawn.

Idea here (above Logo) was complete opposite in every aspect. Evil/Good, Man/Woman, Sad/Happy, Black/White, opposite directions.


This is the logo used in design textbooks and articles to describe simplistic yet effective logos. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

The bold FedEx identity, with the “hidden arrow” embedded in the “E” and “x”, conveys the dynamic attributes that maintains FedEx leadership.


An effective logo should be timeless and should avoid trends. It should last the test of time. Focus on building a strong concept for your logo and keep away from trends. Over time trends will fade away, so will the logo. Timeless refers to no particular trend and will allow your client to enjoy its longevity, allowing your design to stay on board long-term.

This Coca-Cola logo had proven to be timeless and standing still over decades.


A good logo can be used in a variety of sizes and colors. Your logo should have the versatility to appear on collateral for a pen to a plane. This dramatic physical scale in usage demonstrates how an identity needs to work across a wide scope of collateral.

Can a logo be applied to various forms of size and color?

Think about:

  • Printing in small and large sizes
  • Can the concept be understood in one color?
  • Cost of printing multiple colors

Amazon logo is not only simple but also versatile and memorable. The arrow from “A” to “Z” indicates two things – “You can buy Any item from A-Z” online, also it made a remark that they make customers smile by providing awesome customer service. Hence, they are called as most customer centric company in the world.


Does this logo fit the purpose and identity of my company? A logo much portray the company it represents through the use of shape and form. A good concept to keep in mind is smooth lines for a more youthful logo, while using straight lines for a more corporate brand. A logo’s relevance to your company is key when establishing a brand. For example a clothing company’s logo is identifiable based on the symbol and style of the type treatment. That style will not work for a food product.

This logo is for a website that lets users buy and sell new and used magazines. It is effective and simple, letting the consumer know exactly what they can expect – an folio of paper magazines.

Author: Mallika B

Freelance graphic designer, blogger. Create wordpress websites, design logos and brand identity.

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